HOW DESIGN CREATES AN EMOTIONAL EXPERIENCE
Emotional design aims to create a positive experience and as such creates a perception from the users. Designers of products and spaces must consider the emotional impact. ‘Humans form emotional connections with objects on three levels: the visceral, behavioural and reflective levels. A designer should address the human cognitive ability at each level – to elicit appropriate emotions so as to provide a positive experience’. We will consider some of the objectives that a client/occupier considered important before embarking on a workplace transformation. Has the behaviour changed and will it continue to evolve as the emotional relationship with the workplace changes?
Introducing our Event Speakers
MixInspired brings together the industry’s greatest minds to ensure an informative, forthright and entertaining panel.
The speaker profiles from this event can be viewed below.
Muriel Altunaga Aguirre Director, Global Workplace Solutions, CBRE
Senior architect with 20+ years of experience in workplace strategy, change management, concept design, architecture design and building. Muriel has experience in the entire architectural process from the concept of design to the constructive detail for execution on site, as well as the management of planning licenses for projects of different scales.×
Muriel has been working with clients from multiple sectors such as life science, legal, technological, oil and energy. She also has experience in international projects and the creation of workspaces standards and typified offices. Muriel was leading multiple workplace programs on diverse kind of companies and geographies.
Karen Broadbent Director, Change Management, Bupa
A proactive change agent who has delivered successful transformation projects for the past 10 years.×
Karen is able to develop and maintain beneficial internal and external business relationships at all levels and thrives on managing, motivating and developing successful and productive teams in a highly pressurised, varied and challenging work environment.
Naomi Timperely Co-founder, Tech North Advocates
Naomi is proud to be in the top 50 Computer Weekly Influential Women in UK IT 2018. She is an experienced partnerships and engagement consultant with established relationships across the UK. With extensive experience working with start-ups and growth businesses particularly in the tech, digital and creative sectors, Naomi was one of the Maserati 100 in 2015 – a definite list of entrepreneurs who support the entrepreneurs of tomorrow.×
Naomi has been a mentor for 8 years, mentoring over 250 businesses. As one of the 2 iDEA Industry Ambassadors in the world for the duke of York’s Inspiring Digital Enterprsie Award for her work with Wakelet and iDEA, Naomi is a big champion of Digital Skills for everyone.
An Honorary Industry Fellow at the University of Salford Business School and chair of the Industry Advisory Board, Naomi sits on GMCA’s Innovation Board, the Board of arts organisation Future Everything, and is Chair of investment platform Capital Pilot.
Aisling McNulty Development Director, Bruntwood
Aisling joined Bruntwood upon graduation from Heriot-Watt University in 2006 and qualified as a Chartered Surveyor in 2008. She has worked in development since 2010. Her role as Development Director includes the identification of investment and development opportunities, securing their acquisition, and taking these opportunities to their maximum potential and value, working on them from conception through to delivery.×
Recent and ongoing schemes include the acquisition of Manchester Science Park, and following this the development of the £11.7m Bright Building at Manchester Science Partnerships, as well as the wider site masterplan. Aisling is currently the project lead working on the masterplanning and delivery of Circle Square, the £750m mixed-use development scheme located on the former BBC site on Oxford Road, which Bruntwood acquired in spring 2015.
3 July. 6-8pm
MixInspired is open to A&D, D&B and property professionals. Join us for drinks and nibbles plus some great networking opportunities before our panel discuss the task faced by designers on achieving an emotional impact.
Register for your free place now and to keep up with details about the event.
MixInspired is free to attend and is CPD accredited too.
Open to A&D, D&B and property professionals. Register now to secure your place.
3 July 2019 - Manchester
Barclays Eagle Lab, Union, Albert Square. Manchester. M2 6LW. View on map >